Transit Workers Up in Lights at Times Square
TWU Local 100 members bring millions of New Yorkers and visitors in and out of Times Square -- the Crossroads of the World -- in a fast-paced, 24/7 rhythm that moves with our buses and trains.
If all those people didn’t know who really moves New York underground on subways and above ground on buses, they’ll be reminded of it on a giant Times Square jumbotron right across from a subway entrance.
That's because TWU Local 100 has purchased time on the big screen at 1500 Broadway (at 43rd Street) to show New Yorkers who their City’s real movers and shakers are.
Here is the first 15-second segment that will be played four times an hour for 20 hours per day for the three-month period of Oct. 15, 2016 to Jan. 15, 2017 (which is not coincidentally the expiration of our agreement).
Local 100 President John Samuelsen explained that the messaging would first and foremost highlight transit workers’ contributions to the economic and social fabric of New York. He said that future messages would shine a light on the union’s fight for a new on-time contract, and be used as a tool to generate interest in union events such as our contract kickoff rally on Nov. 15, 2016, outside 2 Broadway.